GRAND RAPIDS, MICH — The nationally recognized Grand Rapids-based agency is expanding. Building on almost 20 years of successful growth, the creative agency Extra Credit Projects (ECP) is making a pivot to new ownership, bringing in additional resources and expanded executive leadership to the advertising, media and digital design firm.
Experienced entrepreneur and investor Bryan Houck has acquired a majority stake in ECP and brings decades of experience to the team. His background in business management, leadership, sales, and creative problem-solving made Extra Credit Projects a perfect fit. Founder Rob Jackson’s role, along with the entire ECP team, remains unchanged, and they continue to be fiercely independent – now with just a little extra.
“Extra Credit Projects has built an incredible reputation for delivering innovative and effective marketing campaigns. I am so very honored to be in the position to carry the ECP legacy forward. Rob has been a great partner throughout the process. I am eager to get to work with the talented team at ECP as we bring ECP into its next chapter of growth and success. My goal is to preserve, protect and add to the existing ECP Culture, staff and clients. My experience will levitate our C-suite relationships in the months and years to come.” Says Bryan Houck, Principal and Executive Director of Extra Credit Projects.
Headquartered in Grand Rapids with an office in Detroit, ECP came on the scene in 2006 with standout work for Anheuser Busch, Zondervan/Harper Collins, the Ad Council and more. Over the years they have amassed a significant results-based portfolio in industries like Healthcare, Financial Services, Transportation, Education, the Arts, Faith-Based Initiatives and Public Service. Known for their simplicity, untraditional thinking and a little extra, ECP has become the most awarded agency in West Michigan, being recognized with many of the top awards in the industry.
“For almost two decades we have cultivated and refined our process, our team, and our trusted clients to enable us do our best work. Our tenured leadership teams in Creative, Media, Accounts and Digital drive our momentum and EXTRA agency culture. Passing the torch is a significant milestone for myself and the ECP story,” says Rob Jackson, ECP founder and Executive Creative Director.
For more information, contact Bryan Houck at 616-454-2955 or info@extracreditprojects.com.