Gerald R. Ford International Airport.
Throughout 2022, our continued goal with the Gerald R. Ford International Airport campaign was to highlight the ease and convenience of travel and showcase their 30-plus nonstop routes. Using bold, simple imagery to inform audiences and spark intrigue in travel, we were able to leverage and elevate the brand’s identity in an ownable way. To target local, regional, and diverse audiences, the campaign utilized an integrated media approach, including digital, social, radio, streaming TV, and out of home.
Scope:
Branding, Digital, Nontraditional, On-Premises, Out of Home, Print, Radio, Social, TV
