OAAA OBIE Awards.
Since 1942, the Out of Home Advertising Association of America has been awarding exemplary creativity and innovation in the outdoor industry. ECP has collaborated with OAAA for a number of years to brand and promote the OBIE Awards to the advertising industry. We’ve created everything from unique call-for-entry posters to digital-based campaigns and live event branding. In 2022’s 80th landmark year, Extra Credit Projects stepped in to highlight the prestige and honor of the awards over the past eight decades, and in 2023 and 2024 continued this tradition by again working closely with the OAAA marketing team.
Results
Entries for the 2022 80th Annual OBIE Awards increased 40% over the previous year, becoming the highest year for entries. The following year, ECP also produced the call-for-entry materials for the 81st OBIE Awards. Entries exceeded the 2022 entry totals. In 2024, our efforts helped the OAAA exceed entry numbers for the third year in a row.
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