Gerald R. Ford International Airport.
Our continued goal with Gerald R. Ford International Airport is to highlight the ease and convenience of travel and showcase their 35-plus nonstop routes. Using bold, simple imagery, we have successfully informed audiences and sparked intrigue in travel, as well as leveraged and elevated the brand’s identity in an ownable way. Targeting local, regional, and diverse audiences, our on-going campaign efforts have utilized an integrated media approach, including digital, social, radio, streaming TV, and out of home.
Results
Since 2022, Gerald R. Ford International Airport has seen annual increased growth as we continue to meet and exceed goals and total travelers. In 2024, the airport surpassed 4 million total passengers for the first time, setting a new organization record.
Scope:
