EarthDay.org - Extra Credit Projects

Invest in Our Planet.

Public Service advertising campaigns

EarthDay.org

Since their 50^th anniversary in 2020, ECP has collaborated with EarthDay.org and the Out of Home Advertising Association of America to promote Earth Day awareness. Our efforts have ranged from engaging corporate decision makers to make sustainable change, to directly targeting government officials outside of the 2024 international plastic policy summit, to bringing awareness to the possibilities of renewable energy through their recent Our Power, Our Planet theme.

Results

Messaging has run on thousands of displays across the U.S., as well as internationally in Africa, India and Canada, delivering millions of impressions. Through these efforts, EARTHDAY‌.ORG has seen more than 15 million pageviews, while hashtags featured in designs have reached 339+ million people. Additionally, in 2024 the Plastic Doesn’t Give a Fork story had over 400 media pick-ups around the globe. Creative has also been awarded top honors in multiple shows, including local and regional American Advertising Awards, OAAA OBIE Awards, and Graphis Advertising Annuals.

Scope:

Digital, Email, Out of Home, Social

Out of home bulletin for Earthday.org. Be the face of change.

Out of home bulletin for Earthday.org. Be the face of change.

EarthDay_2023_FaceOfChange_AAMan

EarthDay_2023_FaceOfChange_AAMan

Social media post graphic with headline "Your free trial is ending soon."

Social media post with headline "Your free trial is ending soon." mocked onto a mobile phone.

Out of Home Advertising digital billboard with #InvestInOurPlanet and image of a coin aligned with a wave of water.

Out of home advertising bus station kiosk with #InvestInOurPlanet and image of a coin aligned with a hay bale

Out of home advertising bus station kiosk with #InvestInOurPlanet and image of a coin aligned with a wave of water.

Print advertisement with headline "The beginning of the mind."

Out of home bulletin for Earthday.org showing trees and headline "nature's essential workers"

Out of home bulletin for Earthday.org showing bees and headline "nature's essential workers"

Out of home digital poster for Earthday.org showing coral and headline "nature's essential workers"

ECP_EarthDayorg_DigitalBulletin-Trees

ECP_EarthDayorg_Bulletin-Bees

EarthDay.org_LamarAdvertisingChicago-NWIndiana_Coral

Television screen advertisement with fish and headline "Nature's Essential Workers"

Out of home advertising subway kiosk with bees and headline "Nature's Essential Workers"

In The News:

EARTHDAY.ORG Launches OOH Campaign, OOH Today
OAAA Partners With EarthDay.org To Launch “Restore Our Earth” Out Of Home Display Campaign, EarthDay.org
Extra Credit Projects Campaign Supports Earth Day, Billboard Insider
Agencies, Brands Celebrate Earth Day, Media Post
Trees, Bees & Butterflies on OOH Smog Absorbing Materials, OOH Today
Nature’s Essential Works on OOH Displays for Climate Week, Billboard Insider
Nature’s Essential Workers Featured For Climate Week, OOH Today
Nature’s Essential Workers featured on Out of H ome Displays for Climate Week, EarthDay.org
Like More Cowbell—We Need More OOH PSA Campaigns, OOH Today
Lamar Honor’s Natures Essential Workers in New Climate Week Out of Home Campaign, Lamar
OAAA Partners with EarthDay.org for Climate Change, Billboard Insider
Invest In Our Planet, Be The Face of Change, Billboard Insider
Be The Face of Change: OAAA For The Greater Good, OOH Today
Invest in our Planet Earth Day Campaign, Outdoor Media Association