Frederik Meijer Gardens & Sculpture Park

Frederik Meijer Gardens & Sculpture Park

Frederik Meijer Gardens & Sculpture Park has been named the #1 Sculpture Park in the U.S. three years in a row. The 158-acre Grand Rapids institution hosts a collection of over 200 captivating sculptures and multiple gardens and welcomes 750,000 visitors annually, making it one of the top 45 most-visited art museums in the world.

Inspired by art, nature, and culture, ECP developed an institutional brand update, interpreting and animating the existing logo, as well as a new tagline, color palette, and photography style. Through these foundational brand changes, we have delivered successful exhibition campaigns, including Butterflies are Blooming and the inaugural year of ENLIGHTEN at Meijer Gardens.

Results

Meijer Gardens has seen record number of visitors at their Fred & Dorothy Fichter Butterflies are Blooming exhibit over the last two years through their collaborative promotional efforts with ECP. Additionally, the ENLIGHTEN holiday light show brought in 85,000+ visitors in its first year, more than 40% above ticket sale goals.