Michigan State University.
Working with the communications department to extend the “Spartans Will” message, ECP brought our expertise in nontraditional advertising to the university’s East Lansing campus. From stadium graphics to grassroots tactics, we collaborated on intentional touchpoints, putting their message directly in front of their audience of students, faculty, alumni and supporters.
Results
The continued efforts over our multi-year partnership have accounted for thousands of social media posts, mentions, and engagements across the Spartan nation. The creative work has also won local and national awards and is one of the most recognized university campaigns in the country.
Scope:
Environmental, Nontraditional, Out of Home
