Sweetwaters Coffee & Tea Lunar New Year.
Since 2022, ECP has partnered with Sweetwaters Coffee & Tea to support their Lunar New Year promotional efforts. The brand is deeply rooted in the owners Chinese culture, and celebrating the Lunar New Year with branded merchandise and specialty drinks has become a staple of the Sweetwaters brand and a highly anticipated drop for returning customers. In collaboration with the Sweetwaters marketing team, ECP has created custom illustrations for the Years of the Tiger, Rabbit, Dragon, Snake and most recently Horse, which is applied to commemorative glassware, temporary tattoos, apparel, in-store promotions, social media campaigns, and more.
Scope:
Digital, On-Premises, Print, Social
