YMCA 150th Anniversary Campaign.
For more than 150 years, the YMCA of Greater Grand Rapids has been providing a space for youth development, healthy living, and social responsibility. To celebrate the sesquicentennial, ECP created a unique advertising campaign to run across Grand Rapids, generating buzz and excitement around the anniversary. To conclude the year, we also worked to produce collateral material and event graphics for their celebratory gala.
Results
The campaign had historic results that were widely recognized and celebrated. The organization experienced record membership numbers, and the work won numerous industry awards.
Scope:
Digital, Nontraditional, On-Premises, Out of Home, Print, Social, Video
