Adventure bible promotional image showing a whale's tail and a boat extending beyond the pages of the Bible.
Logo for Zondervan / HarperCollins Publishers

Zondervan / HarperCollins

Come Closer.

Brand development

Zondervan-HarperCollins.

Our book marketing is anything but by the book—especially when it’s the world’s largest Christian publisher whose products are sold in more than 60 countries and translated into nearly 200 languages. From book cover designs to academic resources, marketing and promotional materials to untraditional consumer touchpoints, ECP has communicated the essence of every message in every way.

Our campaign for the updated NIV Bible helped solidify this translation as the most popular worldwide. ECP also led the creative behind numerous successful book and Bible launches, including the Adventure Bible, which is the #1 selling kid’s Bible. These and countless other successful branding efforts and book launches helped position the company for acquisition by HarperCollins.

Scope:

Design, Digital, Email, Nontraditional, Print, Product Development, Publication, Video
Logo designed for Zondervan for their New International Version reversed in white on a light blue background
Publication cover for Zondervan with a five time split design of different natural scenes, and the title, “Come Closer.”
Nontraditional guerilla for Zondervan of a hearse and an assortment of stuff on the roof. Text reads, “You can’t take it with you. johnortberg.com”
Print ads for Zondervan featuring the NIV logo with kids jumping and a blurb of text about the New International Readers Version.
Book cover for Zondervan featuring a clear cover with an image of a fig leaf and the title, “The naked gospel.”
Image of the sun peaking over the top of an open book. Promo image for the Zondervan Bible Catalog in 2013.
Print spread ad designed for Zondervan featuring an image of an open book with a jungle coming out of it.
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Book covers designed for Zondervan featuring a crown casting a thorn crown shadow. The title reads, “the story.”

Not a Book Radio (30s)

Come Closer Radio (30s)

Print ads. A person reading. "Somewhere between Jonah & the loaves... It hooks them.” Hugging a book. “Buy... a bible. Bring the world closer.”
Posters. Guitars, notes, & a man. “Brad Paisley... & John the Baptist." Singers & biblical figures. "Miranda Lambert... Mary Magdalene.”
Pizza box design for Zondervan with the College Bible logo. There is a bible inside with the headline, “Get your daily source of scripture.”
Print ads for Zondervan. An old fresco of an Egyptian gathering fruit, holding a QR code. A painting of Jesus at a table with a QR Code.