Kids come first in a new campaign for First Steps of Kent County that’s making its way across Grand Rapids. The designs from local advertising agency, Extra Credit Projects (ECP), prominently feature the organization’s mission of raising awareness and funding for agencies helping kids from birth through third grade.
Category: Press Release
He Will Be Missed
A great legend was lost this past weekend with the passing of boxer and philanthropist Muhammad Ali. In conjunction with the Outdoor Advertising Association of America (OAAA), Midwest advertising agency Extra Credit Projects (ECP) quickly turned out this digital billboard design for country-wide download.
Mary Trumps Murphy
The latest iteration in a long-term billboard advertising campaign for Mary Free Bed Rehabilitation Hospital has been spotted around Grand Rapids.
Design icon Milton Glaser speaks for West Michigan Silver Medal Winner
The annual West Michigan American Advertising Federation Awards had a little extra design industry star power last night as Milton Glaser, the design industry’s most influential designers of the last 50 years, made an appearance in the congratulatory reel honoring Rob Jackson of Extra Credit Projects (ECP), the AAF Silver Medal Award recipient.
Billboards Use Bleak Winter Landscape to Communicate Hope
The designs come from Midwest creative agency, Extra Credit Projects (ECP), and feature Mary Free Bed Rehabilitation Hospital’s mission of hope through the visual use of Michigan’s seasonal landscape.
Extra Credit Projects gets a little extra studio space
When Rob Jackson decided to open a creative firm ten years at the start of the worst economic downturn since the Great Depression, the odds of success seemed slim. But with a knack for breakthrough creativity and a blue collar work ethic that pushed the envelope on every project, Jackson’s company, Extra Credit Projects (ECP) defied the odds.
show: Digi-Thank a Vet Today?
Advertising design firm Extra Credit Projects (ECP), in collaboration with Midwest out-of-home partners, pays tribute to our troops across Indiana with timely digital billboard aimed at thanking veterans for their service.
Spartans Will Take Over Campus
Michigan’s only land-grant university works every day to advance the common good in uncommon ways (msu.edu). With the goal of communicating this message to a trove of new undergraduates, alumni and sports fans, Michigan State University has collaborated with Grand Rapids based creative firm Extra Credit Projects (ECP) to bring new energy to their Spartans Will campaign just in time for the new school year.
Outdoor Turns Heads Again
Midwest creative firm, Extra Credit Projects (ECP), and Mary Free Bed Rehabilitation Hospital’s new billboards advertise their specialized accident rehabilitation, whether placed right side up or upside down.
MSU Gran Fondo’s White Rider
In a promotional effort leading up to the third annual MSU College of Human Medicine Gran Fondo, creative firm Extra Credit Projects (ECP) brought the spirit of the skin cancer research cycling event to life with the tandem white rider.