The annual West Michigan American Advertising Federation Awards had a little extra design industry star power last night as Milton Glaser, the design industry’s most influential designers of the last 50 years, made an appearance in the congratulatory reel honoring Rob Jackson of Extra Credit Projects (ECP), the AAF Silver Medal Award recipient.
The designs come from Midwest creative agency, Extra Credit Projects (ECP), and feature Mary Free Bed Rehabilitation Hospital’s mission of hope through the visual use of Michigan’s seasonal landscape.
When Rob Jackson decided to open a creative firm ten years at the start of the worst economic downturn since the Great Depression, the odds of success seemed slim. But with a knack for breakthrough creativity and a blue collar work ethic that pushed the envelope on every project, Jackson’s company, Extra Credit Projects (ECP) defied the odds.
Advertising design firm Extra Credit Projects (ECP), in collaboration with Midwest out-of-home partners, pays tribute to our troops across Indiana with timely digital billboard aimed at thanking veterans for their service.
Michigan’s only land-grant university works every day to advance the common good in uncommon ways (msu.edu). With the goal of communicating this message to a trove of new undergraduates, alumni and sports fans, Michigan State University has collaborated with Grand Rapids based creative firm Extra Credit Projects (ECP) to bring new energy to their Spartans Will campaign just in time for the new school year.
Midwest creative firm, Extra Credit Projects (ECP), and Mary Free Bed Rehabilitation Hospital’s new billboards advertise their specialized accident rehabilitation, whether placed right side up or upside down.
In a promotional effort leading up to the third annual MSU College of Human Medicine Gran Fondo, creative firm Extra Credit Projects (ECP) brought the spirit of the skin cancer research cycling event to life with the tandem white rider.
With its storied furniture manufacturing heritage, its recent affiliation with craft brewing the world’s finest beers, and access to Lake Michigan’s breath-taking west coast, it’s no wonder why Forbes has named Grand Rapids among the top five cities to raise a family.
The Zondervan NIV Kids Adventure Bible has turned a new page with help from Midwest advertising and design agency, Extra Credit Projects (ECP). The Bible has gained traction with a print and digital campaign that combine imagery of biblical stories and children’s life events that come to life through the Adventure Bible.
In an effort to fundraise for clean water efforts in Rwanda, Grand Rapids’ based international water charity, 20 Liters, partnered with local advertising and design agency, Extra Credit Projects (ECP), to Walk for Water.