In a fall semester campaign effort, Michigan State University and Midwest creative firm and advertising agency, Extra Credit Projects (ECP), work to bring the Spartans Will message to the masses.
Michigan’s only land-grant university works every day to advance the common good in uncommon ways (msu.edu). With the goal of communicating this message to a trove of new undergraduates, alumni and sports fans, Michigan State University has collaborated with Grand Rapids based creative firm Extra Credit Projects (ECP) to bring new energy to their Spartans Will campaign just in time for the new school year.
To promote awareness and excitement over the newly approved $85 million research facility at Michigan State University College of Human Medicine, Grand Rapids advertising and design firm, Extra Credit Projects (ECP), created a tease and reveal outdoor campaign across West Michigan.
The new Flint campus is in the old Flint Journal building.