Gerald R. Ford International Airport

Where the going gets good.

With bags packed, flights booked and tray tables in their upright positions, ECP and Gerald R. Ford International Airport continue to highlight the ease and convenience of air travel, while promoting their nonstop routes and sought-after destinations. The campaign creative used bold, simple imagery that elevated the brand’s equity, and targeted a local, regional and diverse audience using a variety of tactics such as radio, streaming TV, digital, social media and out of home.

Results:

Our 2021 year-end objective was to reach or exceed 70% of travelers from the record-breaking 2019 year and our campaign efforts have continued to result in higher-than-expected traveler numbers. Throughout the year we continued to be in-line with, or exceeding national travel averages, including a hugely successful July which was within 97% of normal. As of the end of 2021, the year-to-date total passenger travel numbers were trending at approximately 86% of 2019. In the first three months of 2022, passenger numbers were above 90% of 2019 and continue to trend upward.

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Super Bowl

To promote the airport’s nonstop routes in early 2022, we ran this :30 spot regionally during the Super Bowl. The spot garnered dozens of press hits before and after the game, and was accompanied internally by a branded football jersey for board members and potential airport partners.

Fly Safe. Fly Ford.

The 2021 “Fly Safe. Fly Ford.” campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan and surrounding markets. Highlighting enhanced cleaning and safety protocols alongside new and existing direct routes, our goal is to elevate the brand, helping travelers feel comfortable reconnecting with the world.

Boston Radio (30s)

LaGuardia Radio (30s)

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