Gerald R. Ford International Airport

Where the going gets good.

With bags packed, flights booked and tray tables in their upright positions, ECP and Gerald R. Ford International Airport continue to highlight the ease and convenience of air travel, while promoting their nonstop routes and sought-after destinations. The campaign creative used bold, simple imagery that elevated the brand’s equity, and targeted a local, regional and diverse audience using a variety of tactics such as radio, streaming TV, digital, social media and out of home.

Results:

Our 2021 year-end objective was to reach or exceed 70% of travelers from the record-breaking 2019 year and our campaign efforts have continued to result in higher-than-expected traveler numbers. Throughout the year we continued to be in-line with, or exceeding national travel averages, including a hugely successful July which was within 97% of normal. As of the end of 2021, the year-to-date total passenger travel numbers were trending at approximately 86% of 2019. In the first three months of 2022, passenger numbers were above 90% of 2019 and continue to trend upward, and by October the airport exceeded 2019. The Airport was also awarded top marketing campaign for a small hub airport in the Airports Council International-North America marketing awards.