In a fall semester campaign effort, Michigan State University and Midwest creative firm and advertising agency, Extra Credit Projects (ECP), work to bring the Spartans Will message to the masses.
Scope: Out of Home
New billboards leave West Michigan puzzled
For days in September viewers were puzzled by a handful of billboards around Grand Rapids. The solution followed close behind with the message being pieced together last week by Mary Free Bed Rehabilitation Hospital.
Fruits and Veggies Campaign
A mystery is revealed
Strawberry Billboard Update: Mystery Solved!
What Does This Strawberry Billboard Mean?
Outfront Grand Rapids Billboard Buzz
First Steps for Kids, Giant Leaps for Kent County
Kids come first in a new campaign for First Steps of Kent County that’s making its way across Grand Rapids. The designs from local advertising agency, Extra Credit Projects (ECP), prominently feature the organization’s mission of raising awareness and funding for agencies helping kids from birth through third grade.
He Will Be Missed
A great legend was lost this past weekend with the passing of boxer and philanthropist Muhammad Ali. In conjunction with the Outdoor Advertising Association of America (OAAA), Midwest advertising agency Extra Credit Projects (ECP) quickly turned out this digital billboard design for country-wide download.
Mary Trumps Murphy
The latest iteration in a long-term billboard advertising campaign for Mary Free Bed Rehabilitation Hospital has been spotted around Grand Rapids.