Nonstop Creativity from Extra Credit Projects for Gerald R. FordInternational Airport’s 60th Anniversary
GRAND RAPIDS, MICH — Midwest-based advertising and design agency, Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion. The 60th anniversary campaign is running across a variety of tactics, including digital, […]
Ford 50 Campaign Celebrates the Legacy of Gerald R. Ford
GRAND RAPIDS, MICH — It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, social, print collateral, […]
ECP and Gerald R. Ford International Airport top winners and BEST IN SHOW at the ADDYs
ECP took home 21 awards, the most of any agency, as well as two Judge’s Choice Awards and overall Best In Show at the 2022 AAF West Michigan American Advertising Awards.
New ECP Campaign Will Make You Sweat
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to […]
Extra Credit Projects Heightens Awareness of Homelessness in Grand Rapids
Extra Credit Projects (ECP) is using traditional outdoor advertising in an untraditional way this giving season for client Guiding Light.
Extra Credit Projects helps Mary Free Bed at Covenant HealthCare open new hospital in Saginaw
The new Mary Free Bed at Covenant HealthCare rehabilitation hospital has officially opened in the Great Lakes Bay Region. In collaboration with their advertising agency, Extra Credit Projects (ECP), the two healthcare organizations held a virtual grand opening ceremony.
Across the Desk with Rob Jackson
Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.
We Remember, Twenty Years Later.
GRAND RAPIDS, MICH; WASHINGTON D.C. — In honor of the 20th anniversary of September 11, Grand Rapids advertising and design agency, Extra Credit Projects (ECP), partnered with the Out of Home Advertising Association of America (OAAA) to produce and distribute a commemorative digital billboard design. The creative displays a simple human visual communicating remembrance, eleven, […]
ECP Helps Mary Free Bed Shed Light on Summer Recovery
Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on sunny days and perfect positioning to complete the message.
Agency Takes Home the Gold
Midwest advertising agency, Extra Credit Projects (ECP) earns one of only five gold awards presented at the 79th annual OBIE Awards.
Fly Safe. Fly Ford.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
Extra Credit Projects Heats Up against Climate Change
Midwest advertising agency Extra Credit Projects (ECP) is bringing international awareness and creativity to climate issues through its partnership with Out of Home Advertising Association of America (OAAA) and EARTHDAY.ORG.
Extra Credit Projects is Top Winner at 2021 AAF West Michigan
COVID-19 may have had its impact on local, state, and national markets, but so did the creative work from local advertising agency Extra Credit Projects (ECP), who took home nine awards, the most of any agency at the 2021 AAF West Michigan American Advertising Awards.
Oh come let us restore Grand Rapids
Not all is calm and bright for some men fighting addiction and
homelessness in Grand Rapids.
