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New ECP Campaign Will Make You Sweat

GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to […]

We Remember, Twenty Years Later.

GRAND RAPIDS, MICH; WASHINGTON D.C. — In honor of the 20th anniversary of September 11, Grand Rapids advertising and design agency, Extra Credit Projects (ECP), partnered with the Out of Home Advertising Association of America (OAAA) to produce and distribute a commemorative digital billboard design. The creative displays a simple human visual communicating remembrance, eleven, […]

Fly Safe. Fly Ford.

The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).