To promote awareness and excitement over the newly approved $85 million research facility at Michigan State University College of Human Medicine, Grand Rapids advertising and design firm, Extra Credit Projects (ECP), created a tease and reveal outdoor campaign across West Michigan.
Scope: Out of Home
ECP Reminds Audiences That Films Were Made for the Big Screen
In an era where movies can be watched instantly and anywhere from the palm of your hand, there comes a time to be reminded of the way films were made to be seen – on the Big Screen.
ECP Nelson Mandela ‘fist’ tribute
Extra Credit Projects always gives a little extra.
“The name means something to us, it’s what we strive to,” Jackson said.