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Scope: Nontraditional

Man sitting on a bench with a decal saying "Max occupancy: 1"

Michigan State University

Wall decal of the silhouette of a man with the headline "Off the street. On a payroll"

Guiding Light

show:
Crain's Grand Rapids Business
October 3, 2019 (March 31, 2021) ecpAaron by Crain's Grand Rapids Business Journal

ECP keeping it real at Advertising Week NY

Local ad agency launches campaign for the Out of Home Advertising Association of America

News
First Steps Kent TVshow:
December 6, 2016 (January 4, 2021) ecpAaron

Reading, Writing and a Reality Check

Press ReleaseFirst Steps Kent
Spartans Will Stadium. Untraditional. Out of Home.show:
October 26, 2016 (January 4, 2021) ecpAaron

Spartans Will Make a Statement

In a fall semester campaign effort, Michigan State University and Midwest creative firm and advertising agency, Extra Credit Projects (ECP), work to bring the Spartans Will message to the masses.

News, Press ReleaseMichigan State University, MSU, MSU College of Human Medicine
Guerrilla. First Steps Kent.show:
June 27, 2016 (February 16, 2021) ecpAaron

First Steps for Kids, Giant Leaps for Kent County

Kids come first in a new campaign for First Steps of Kent County that’s making its way across Grand Rapids. The designs from local advertising agency, Extra Credit Projects (ECP), prominently feature the organization’s mission of raising awareness and funding for agencies helping kids from birth through third grade.

Press ReleaseFirst Steps Kent
20 Liters Fight Dirty Out of Home Mediashow:
May 19, 2015 (January 18, 2021) ecpAaron

Grand Rapids Fights Dirty

In an effort to fundraise for clean water efforts in Rwanda, Grand Rapids’ based international water charity, 20 Liters, partnered with local advertising and design agency, Extra Credit Projects (ECP), to Walk for Water.

Extra, Press Release20 Liters, Ah-Nab-Awen, Grand Rapids, Liters, Park, Walk, walk for water, water

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