Scope: Out of Home
Extra Credit Projects Heightens Awareness of Homelessness in Grand Rapids
Extra Credit Projects (ECP) is using traditional outdoor advertising in an untraditional way this giving season for client Guiding Light.
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Extra Credit Projects helps Mary Free Bed at Covenant HealthCare open new hospital in Saginaw
The new Mary Free Bed at Covenant HealthCare rehabilitation hospital has officially opened in the Great Lakes Bay Region. In collaboration with their advertising agency, Extra Credit Projects (ECP), the two healthcare organizations held a virtual grand opening ceremony.
Across the Desk with Rob Jackson
Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.
We Remember, Twenty Years Later.
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ECP Helps Mary Free Bed Shed Light on Summer Recovery
Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on sunny days and perfect positioning to complete the message.
Agency Takes Home the Gold
Midwest advertising agency, Extra Credit Projects (ECP) earns one of only five gold awards presented at the 79th annual OBIE Awards.
Fly Safe. Fly Ford.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
Extra Credit Projects Heats Up against Climate Change
Midwest advertising agency Extra Credit Projects (ECP) is bringing international awareness and creativity to climate issues through its partnership with Out of Home Advertising Association of America (OAAA) and EARTHDAY.ORG.