Scope: Out of Home
ECP and Gerald R. Ford International Airport top winners and BEST IN SHOW at the ADDYs
ECP took home 21 awards, the most of any agency, as well as two Judge’s Choice Awards and overall Best In Show at the 2022 AAF West Michigan American Advertising Awards.
New ECP Campaign Will Make You Sweat
Extra Credit Projects Heightens Awareness of Homelessness in Grand Rapids
Extra Credit Projects (ECP) is using traditional outdoor advertising in an untraditional way this giving season for client Guiding Light.
Extra Credit Projects helps Mary Free Bed at Covenant HealthCare open new hospital in Saginaw
The new Mary Free Bed at Covenant HealthCare rehabilitation hospital has officially opened in the Great Lakes Bay Region. In collaboration with their advertising agency, Extra Credit Projects (ECP), the two healthcare organizations held a virtual grand opening ceremony.
Across the Desk with Rob Jackson
Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.
We Remember, Twenty Years Later.
ECP Helps Mary Free Bed Shed Light on Summer Recovery
Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on sunny days and perfect positioning to complete the message.
Agency Takes Home the Gold
Midwest advertising agency, Extra Credit Projects (ECP) earns one of only five gold awards presented at the 79th annual OBIE Awards.
Fly Safe. Fly Ford.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).